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Of Ads, Fads & their Bads ?!?!

Am back on track after so long..Reason for lesser posts,even though I have more time to myself is just darn laziness that has crept into me,that I’m trying to shrug off these days!This post’s for the not-so-latest Ad Fad in Town..Yeup ! Its about those zoozoos,that I can’t stop hating as well as mebbe little bit of loving ๐Ÿ˜›

The Egghead zoozoos have become the rage allover India thanks to the strategic masterstroke of Ogilvy zoozooand Mather (O&M) India that put these anthropomorphic figures @ exactly the right time – IPL ! Nice BPlan, o&m guys! Reason I hate the zoozoos is because they are hyped (yes! I dont like overly hyped ‘anything’,wothout a good cause) and the reason I like them is because these non-animated promo vids are everything any advertisement should comprise of:To the point,sending the message and in the end,earning u more clients.Just look at the number of fans for these knuckle heads, on Facebook(forgive me zoozoo fans for the strong word ๐Ÿ˜› )In the pipeline are a spot, titled โ€œA day in the life of Zoozooโ€ on Twitter, and merchandise such as key-chains, mugs, T-shirts, and mobile phone stands.Since I’m a keen channel hopper,watching advertisements as much as possible and since I plan to do my masters in business administration – the only normal thing anyone who know me would expect is for me to specialize in marketing and advertisement.Maybe I will ๐Ÿ˜‰ (only a maybe,with a maybe not associated with it)!

Besides the zoozoos ,one other ad that has enamoured me is the one that Intel is rolling out .It features real-world engineers that are truly “rockstars” (or should be) like Alay Bhatt, the co-inventor of the USB.The parting shot where those engineers or dressed-up geeks – whoever they are,sing the PUM..pum pum pum pum – LOL ROFL!!! Its totally hilarious and I think these ads rock ๐Ÿ™‚ and they kinda inspire me too *blush*

โ€œWe wanted to create something unique. A character that would always be memorableโ€ฆ somewhat alien and yet, very human,โ€ says Varma, who made the zoozoo films. โ€œWhen we started out, the idea was to ensure that no one should be watching cricket. Everyone should be talking about Zoozoo.โ€

And we know who the winners are!Go Zoozoos!! And now for a little zoozoo trivia: Had they been animated, it would have taken several years to finish 30 television commercials and come at a huge cost to the advertiser. According to my sources,the entire shoot cost approximately Rs3 crore. :O !Just remembered: The ad for Act II Popcorn which begins like – ‘Do you know why ads are made…So that You can go make you bowl of act II popcorn..No kidding..Serious!” This one’s in my list of favs too! ๐Ÿ™‚

I have done total injustice to the title…It shud have been ‘Of Ads,Fads and their guds’ ๐Ÿ˜› Anyway..Thats all for now,Folks! Have a great week!Ciao ๐Ÿ™‚

6 thoughts on “Of Ads, Fads & their Bads ?!?!”

  1. I was surprised by the exceptional(or exaggerated) welcome given for zoozoos………..but during the course of time zoozoo would have its appeal faded away……..nice post ๐Ÿ™‚

  2. hey u know what……….
    we have same feelings for everyhthing !!!
    that day i was telling Aiswariya that i loved that AD…
    bout the co-inventor of the USB port..
    i was really going crazy over that AD..
    why is that we have so much in common ???
    i wud have really LOVED if u were my NEIGHBOUR…
    but sure dudette i ll catch u in MADURAI !!!

  3. do u ever like the AXE effect ADS …. they are just fun to watch :)….
    and hey its so sorry to say that………
    we miss a hell lot of ADS in India……….
    try to see some of the cool PEPSI and COKE ads in youtube
    with HOLLYWOOD pple ๐Ÿ™‚
    they are so cool
    and amazing to watch ๐Ÿ™‚

  4. @ Sreedevi :
    Cool.Yea I do catch on international ads too..Grt to knw u are an avid ad watcher ,too ๐Ÿ˜›

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